1. The Psychology of Color

Colors evoke feelings, prompt actions, and influence decisions. Understanding color theory helps designers create interfaces that align with a brand's core values and connect emotionally with users.

How to Select a Color Palette

• Primary Colors: Choose a color that represents your brand's main identity (e.g., deep blue for corporate trust, red for energy).
• Secondary & Accent Colors: Select secondary colors to support the main tone, and bright accent colors for call-to-actions (CTAs) like buttons.
• Contrast and Accessibility: Always verify that text colors contrast well with backgrounds to comply with accessibility standards (WCAG).

Mastering color selection turns a standard interface into a memorable brand experience.